From time to time, I occasionally pick up a copy of local daily/weekend newspaper to read be it chinese or english. But normally, I read my daily fix of news from the internet nowadays... Anyway, saw an article (pg8 of weekend TODAY Jan9-10) about a blogger Kitchen Tigress demanding to get her cake from OCBC bank outlet @Marine Parade and well she did get her cake. =O But whats the point of her doing that anyway?
Probably, she may want OCBC to know that their bday cake ad is too realistic to make a person like her to believe it is true? What if she did not get her cake in the end, will she go around and tell everyone that OCBC is not sincere? (Mayb tats what the supervisor in that OCBC outlet that day is worrying about and therefore pleased her with a cake anyway.)
The OCBC Bday cake advertisement itself probably is not conceptualised well enough, as such it will misled minority people like blogger KT to dare to challenge OCBC bank outlet for a cake. Opportunity wise, OCBC is able to identify but unable to illustrates it in their ad well. So is OCBC bank's definition of giving a bday person a bday cake means OCBC is able to really delight their customers?(some may see it that way) Isn't banks supposed to make customers feel good and cared for whenever any banking transactions take place at all times? (This should be what OCBC probably want to relate to in their ad, but it does not show clearly in their ad though.)
This ad may give an impression that OCBC only makes customer feels good on important occasions. Therefore, using cake to delight customers in this instance is not a wise choice as smart ppl like KT try to exploit any loophole which she found but disgraced herself instead. Maybe she thinks that OCBC is really sincere in buying her a cake since the advertisement feature a logical gesture. (Giving a cake to a customer is possible whenever a bank outlet is open and a cake shop is nearby.)
The ad should probably include simple or impossible things that illustrates usage of creativity well as people generally will be sure whether it can happen in real life or not. For example, u dun see people challenging redbull's company at all for not granting them wings upon drinking their products, don't u? Thats only possible if u are dreaming about having wings though.
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Conclusion: Blogger tries to pull off a stunt(but fails to certain extent) and draws 'unexpected' visitors to her blog. (Mayb she did anticipates that, who knows?)
OCBC bank should have come out with a more simpler or out-of-a-box idea for their ad that will not cause any slightest misintepretation. Especially those who try to exploit any loopholes that may embarass the client to any degree. Ads for any banks in future will probably not feature likely scenarios that is actually not expected to happen. Lucky in this case, its just a cake and not something more expensive. =P
Note: No pics are posted here due to out of respect for both parties involved.
Tuesday, January 12, 2010
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